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Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat It's also enabling replaying live video By Marty Swant When it comes to total daily users, Instagram Stories, the section of the app for daily, disappearing posts, is beginning to pull farther ahead of Snapchat. According to Instagram, at least 250 million users use the app's vertical format every day, up from 200 million just two months ago. The latest count places the Facebook-owned... Read more » |
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Adweek Webinar by NinthDecimal and Affinity Solutions | |
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This Cannes Lions Chatbot Will Help You Get Around or Get Over Your Hangover It was created by IV.AI and sponsored by PHD By Marty Swant Advertising creatives, tech execs and media types looking to navigate their way around the Cannes Lions Festival of Creativity this week can enlist the help of artificial intelligence. For the annual advertising and awards event this week on the French Riviera, attendees can use Facebook Messenger to access the official Cannes Lions bot to get... Read more » |
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These 2 Students Are Trying to Land Agency Jobs at Cannes—and They’re Not Even There They spent $120 on geo-targeted Facebook ads instead By Katie Richards CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're... Read more » |
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Laura Dern and Grace Helbig Pitch How They’d Market the Driverless Car The backseat driver would be the focus of their campaigns By Kristina Monllos CANNES, France--Laura Dern and Grace Helbig think whoever markets the driverless car should do something about the backseat driver. The actress and YouTube star, respectively, told the Cannes Lions audience their ideas during a talk about brands working with Hollywood stars versus digital stars on the Lumiere stage. Helbig, known for her comedic YouTube channel,... Read more » |
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Snapchat Is Dominating the Cannes Skyline With a Ferris Wheel at the Festival’s Entrance And of course there's a lens to go with it By Lauren Johnson CANNES, France--Snapchat's advertisements--particularly the out-of-home variety--are known for cryptic copy and fun messaging that only its millions of loyal users can decipher. But for Cannes, Snap is going big with a splashy Ferris wheel that's already the talk of the Croisette. The carnival-size ride is positioned in front of the Palais where more than 15,000... Read more » |
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The Next Step of YouTube’s Original Content Evolution Involves Traditional Film Studios It's particularly interested in developing dramas By Lauren Johnson CANNES, France--YouTube sees a big opportunity in original content. The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site. After her Cannes keynote on Monday, YouTube's global head... Read more » |
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Patrón’s Mobile Ads Recommend a Summer Drink Using Data From 12 Million Foursquare Users Pulls location and taste preferences together By Lauren Johnson CANNES, France--For its first time participating at Cannes, Patr?n is coming to France to talk about data. While the brand is up for a few awards this week, Patr?n is also working on some intriguing location targeting with Foursquare this summer. Using foot-traffic stats collected from 12 million Foursquare users over three years in 100... Read more » |
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