Instagram started officially testing the affiliate program in July 2021 and expanded it to its short-form vertical video product Reels in March.
| Instagram has notified creators that it will be eliminating its affiliate commerce program on Aug. 31, according to creator industry executives. Additional coverage: Ad tech firm Quantcast has reduced headcount by 6% across its global footprint, Digiday has learned. Seller-defined audiences are one of a cacophony of alternatives to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. But SDAs' path is not clear-cut. ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. Marketers have long seen a gold mine in Pinterest that many felt was left nascent. But as the platform has hastened its expansion of advertising offerings, media buyers say it has a ways to go to compete in the commerce race. With the auto ad marketplace confused by shortages, Max Connect offers up a new platform to help optimize and generate better conversion rates. As live esports events make a gradual return, organizers have struggled to make them attractive to an audience accustomed to spectating from the air-conditioned comfort of their computer rooms. By capitalizing on the passion of the fighting game community, this weekend’s upcoming Evolution Championship Series might crack the code. Other things to know about Join us at the Digiday Publishing Summit from September 19-21 in Miami to hear from top publishing execs on how media organizations are building a more sustainable future. Download this report to learn how agencies are leading the way into the future of data-driven personalization. Sponsored by Resonate. Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Sponsored by Wiland. | | |
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howdy! howdy! howdy! | Content & Commerce | | How Pinterest hopes to catch up to the e-commerce boom | | Long before the pandemic-driven e-commerce boom, marketers saw a gold mine in Pinterest that many felt was left nascent. But as the platform has hastened its expansion of advertising offerings, media buyers say it has a ways to go to compete with every other platform entering the commerce race. | | |
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