The Daily Scoop: Crowdfunding is the new focus group

Plus: COVID cases are on the rise, and young investors will accept smaller returns for values alignment.

How integrated marketing can boost your PR practice

Make sure everyone is on the same page.

How to write more by reading more

Get inspiration to raise your writing game.

Q&A with Logitech’s Adu Adu: Stand out by standing up in social media

Want to accelerate your social media success? Dig into these insights courtesy of Adu Adu, Logitech’s global head of social media who encourages you to embrace your creative self no matter your role.

How Fortune 50 companies are using Twitter today

Developing an Effective Communications Strategy: Data-Driven Insights for Success

If crafting a successful internal communications strategy is eluding you, you're not alone.

5 challenges and opportunities comms pros will navigate in the next 5 years

Learn what global trends and hurdles communications leaders need to prepare themselves for and what skills they'll need to overcome them.

The Daily Scoop: The promise and peril of political mugshots

Plus: PSLs celebrate 20 years of fall and a ruling on AI and copyright has big implications.

Set the stage for a winning press conference that doesn’t bore

Create an optimal atmosphere with reporters in mind.

The Daily Scoop: P&G quietly drops forest degradation ESG pledge

Plus: Target's sale slump could embolden activists and movie studios take "unusual" negotiating step.

Forget the sales funnel — it’s all about the ‘infinity loop’

And PR has a huge role to play.