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Packed with 65 charts illustrating current trends and forecasting for the future, the Mushroom Market Report gives you the tools to transform today's obstacles into tomorrow's opportunities.

Where Mushrooms Thrive

- Immune health is the top condition attracting consumers to mushrooms, and NBJ projects this condition alone will bring in $136 million in annual mushroom supplement sales by 2027.

- Consumers are more interested ingesting mushrooms through functional foods and beverages than supplements.

Room for Growth

- Only 7% of Baby Boomers reported consuming functional mushrooms, and their interest in learning more about mushrooms has decreased from last year.

- After decades of research showing the medicinal properties of psilocybin in micro- and macro-doses, the legal landscape of this Schedule 1 substance is shifting. What will decriminalization and consumer interest in psilocybin do for the supplement industry?

The Mushroom Market Report provides comprehensive market sizing for the functional mushroom category, including an in-depth survey of psychedelic mushroom users, offering a longitudinal comparison to results from 2023.

Stay ahead of the trends with data-backed insights.

Learn More

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Global Supplement Business Report 2024

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