Good morning, Marketer, may you live in boring times.

Despite what you’ve been told, “May you live in interesting times” is not an ancient Chinese curse. However, its popularity is because of something we have all discovered recently: Enormous societal changes are not easy to get through. For one thing, what do you hold on to when everything is in flux? 

In marketing the answer is: Your strategic goals. Hold on to them and be prepared to change your tactics to achieve them. That was just a small part of what I learned from yesterday’s keynote session at The MarTech Conference. It was a fast and fascinating discussion. You can watch it and much more by going here

Constantine von Hoffman,
Managing Editor

When it comes to marketing technology, ends come before means

Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.

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How Hollywood and streaming series are revolutionizing virtual events

Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.

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Enabling with technology, differentiating through humanity

The pandemic has spurred the adoption of technology at an amazing (and sometimes alarming) rate, but many organizations are mistakenly focusing exclusively on digital transformation without trying to bridge the divide between tech and humanity.

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Most will stick with Google Analytics 4, but some are shopping for new platforms

Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.

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Transforming Customer Data into Insights

In this report from O’Reilly and Acquia, you’ll learn about the origins of providing customer centric, data-driven marketing and how to deliver it today. It covers how a customer data platform (CDP) can complement your business and existing martech stack and the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits.

Learn more.

Google Cloud announces general availability of Retail Search

This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.

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TrustRadius, Demandbase One announce intent integration

The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.

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