Spotlight a real estate innovator—maybe you! | Can a listing broker for a delayed marketing exempt listing put a yard sign on the property? | Refine branding with customer feedback
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Spotlight a real estate innovator—maybe you! Here's your chance to recognize someone in real estate who's embracing new technologies and leading change through innovation: Applications are being accepted through May 2 for the iOi Innovator of the Year Award. Past recipients Kathleen Lappe, Ines Hegedus-Garcia, and Pritesh Damani talk about how this award can make a difference to your business.
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Answers About Multiple Listing Options for Sellers
Can a listing broker for a delayed marketing exempt listing put a yard sign on the property?
Yes, the seller and listing broker may market the property in any manner consistent with the seller's needs and interests subject to applicable law. Find more answers about NAR's new policy statement, Multiple Listing Options for Sellers, at facts.realtor.
Best Practices in Sales & Marketing
Refine branding with customer feedback By analyzing feedback, businesses can identify recurring terms and emotional triggers and address common objections, writes Zachary Amos. Amos also advises using real customer language to create authentic and resonant communication. Full Story: SocPub (4/23)
Real Estate Trends
Take it from a pro: Your association is there for you Young professionals, and those new to real estate, may not be aware of the wide range of benefits their association provides. From enhancing your knowledge to expanding your connections and more, associations can significantly elevate your career, says Lawrence Bellido, president of the 20,000 member Orlando Regional REALTOR® Association and a partner with Keller Williams Advantage III Realty, Orlando, Fla. Bellido share his thoughts in the YPN Lounge.Full Story: REALTOR® Magazine/The Lounge (4/18)
Evergreen Fog from Sherwin-Williams (Sherwin-Williams)
Green has become a popular interior paint color due to its calming, nature-inspired qualities. Orna Fathers of Grace This Space Interiors highlights versatile shades like Sherwin-Williams' Evergreen Fog and Clary Sage. Apartment Therapy lists top green paints, including Clare Paint's All The Sage and Farrow & Ball's Duck Green, showcasing their use in various design styles. Full Story: Apartment Therapy (4/23)
CRE market optimism drops amid new tariffs Optimism in U.S. commercial real estate financing saw its second-largest drop in the first quarter, driven by new tariffs, according to a CRE Finance Council survey. The survey found 80% of respondents expect economic conditions to deteriorate over the next year, and 60% cite rising construction costs and geopolitical tensions as major concerns. Full Story: Reuters (4/24)
Oak frame construction blends tradition with local charm This home construction profile highlights the use of local materials such as recycled ship timbers and 16th-century wood. The home features a mix of traditional and contemporary design, with oak weatherboarding, exposed beams and a blend of oak and steel interiors. The homeowner managed costs by selecting affordable cabinetry while investing in granite countertops. Full Story: Homebuilding & Renovating (4/25)
Technology & Innovations
Self-hosted Home Assistant boosts privacy for smart homes Home Assistant software offers ways to repurpose old hardware and enhance smart-home privacy. The platform allows for integration of various devices, reducing the need for expensive ecosystem-specific products, and it also supports older devices, making it a versatile tool for creating a smarter, more comfortable home. Full Story: XDA Developers (4/24)
Fair & Equitable Housing
Missouri city works toward fair and affordable housing Organizations in Columbia, Mo., such as the Columbia Housing Authority and Love Columbia are addressing housing challenges through new construction and support programs. Housing discrimination remains underreported, but Columbia offers protections beyond the federal Fair Housing Act, including for gender identity and source of income. Full Story: Columbia Daily Tribune (Mo.) (4/24)
Home insurance premiums in California have risen 90% in the past six years, outpacing the national average of 59%, according to an American Enterprise Institute report. The state's strict regulation of insurance premiums has inadvertently led to a significant increase in housing prices and an exodus of insurers. Homeowners are increasingly relying on the FAIR plan, California's insurer of last resort. Full Story: The Wall Street Journal (4/24)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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