McDonald's picked Wieden and Kennedy as its new US ad agency. In a staff memo, leadership positioned the win as a victory for creativity over data.
September 17, 2019   |   View Online »
 
Internal memo from McDonald's new ad agency reveals why the world's biggest fast-food chain bucked industry trends to reshape its marketing strategy

Internal memo from McDonald's new ad agency reveals why the world's biggest fast-food chain bucked industry trends to reshape its marketing strategy

Patrick Coffee | McDonald's picked Wieden and Kennedy as its new US ad agency. In a staff memo, leadership positioned the win as a victory for creativity over data.

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The 20 CMOs to watch in 2019

The 20 CMOs to watch in 2019

Tanya Dua | Meet the up-and-coming marketing executives guiding established brands and startups through a period of unprecedented change.

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A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce — and provides a blueprint for how to approach it instead

A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce — and provides a blueprint for how to approach it instead

Tanya Dua | Kellogg has made strides in e-commerce by setting up an integrated team, establishing business metrics and hiring right, said Julie Bowerman.

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A startup just raised $4 million to help airlines compete with online travel giants like Expedia and Google Flights

A startup just raised $4 million to help airlines compete with online travel giants like Expedia and Google Flights

Lauren Johnson | Kambr plans to build revenue management software that big airlines can use to monitor how people buy airline flights.

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Tech startup MasterClass is trying to move beyond its social media roots, so it's launching a massive new campaign starring Anna Wintour

Tech startup MasterClass is trying to move beyond its social media roots, so it's launching a massive new campaign starring Anna Wintour

Patrick Coffee | MasterClass, an edtech startup that has raised $136.4 million in funding, launched its first ad campaign this week and it stars Anna Wintour.

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A Walmart exec explains why boosting delivery options isn't going to stop shoppers from visiting stores

A Walmart exec explains why boosting delivery options isn't going to stop shoppers from visiting stores

Áine Cain | Walmart SVP of digital operations Tom Ward told the audience at Groceryshop that he doesn't see delivery and in-store shopping as a "binary" choice.

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3 VC investors in flex-space startups slam WeWork's governance and leadership as its valuation crumbles

3 VC investors in flex-space startups slam WeWork's governance and leadership as its valuation crumbles

Alex Nicoll | The people we talked to credited WeWork with showing that office space could be a brand but blasted the company's governance, model, and CEO.

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The bombshell ANA/K2 report on media transparency was such a wake-up call for marketers that 69% have updated their media agency contracts since 2016

The bombshell ANA/K2 report on media transparency was such a wake-up call for marketers that 69% have updated their media agency contracts since 2016

Tanya Dua | A new ANA report on media agency compensation reveals that 69% of advertisers have reworked their contracts and 46% are pushing for performance.

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Here's exactly what it takes to get accepted into Stanford Graduate School of Business, according to 6 grads and the assistant dean of admissions

Here's exactly what it takes to get accepted into Stanford Graduate School of Business, according to 6 grads and the assistant dean of admissions

Robin Madell | Stanford Graduate School of Business has the lowest admission rate of 2019. Here's how to be one of the 6.1% accepted.

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Goldman Sachs is offering buyouts to encourage partners to leave as CEO David Solomon works to shrink one of the most elite clubs on Wall Street

Goldman Sachs is offering buyouts to encourage partners to leave as CEO David Solomon works to shrink one of the most elite clubs on Wall Street

Dakin Campbell | In years past, partners may have chosen or been allowed to stick around because of the compensation they would lose by leaving earlier.

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