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If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research?

Many best practices for high-quality content creation and management will inevitably be skipped over, unless they are explicitly planned for as user stories within any Agile development project.

A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome.

America/Europe 
February 20 – February 26
Full-day courses

America/Europe  
March 15 – March 26
2 Half-days per course

America/Europe
April 17 – April 23
Full-day courses

Full event program describing all full-day UX training courses and the virtual conference format.

Lessen Digital Misery with Complex Apps
"Keep it simple," is one of many great UX mantras... but how exactly does someone "keep it simple" when working with complex applications? In this episode, Page Laubheimer, Senior UX Specialist with NN/g, shares his expertise in information architecture (IA) and complex app design, recommends a few ideas for business-to-business (B2B) and enterprise applications.
30 min episode

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