WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

MARCH 21, 2022

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, March 21. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

International-Brand U.S. Auto Dealers Put on the Gloves

A proposal to limit EV tax credits to union-made U.S. vehicles is “anti-American,” says 2022 AIADA Chairman John Connelly.

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2.

Toyota Has Most-Seen Auto Ad Heading Into March Madness

Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions, with Lexus the most-seen brand – across all industries – during games.

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3.

Auto Industry Faces Stepped-Up Scrutiny by State AGs

Although the specific focus of each investigation may vary, we expect states to use prior resolutions as a roadmap to investigate and seek settlements related to technological enhancements.

Full article

4.

Latina Breaking Molds as San Diego Auto Dealership General Manager

You might expect some fields, like the automotive industry, to be heavily-male dominated; one San Diego dealership shows that is changing, KFMB-TV reports.

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5.

Local Radio Ads Save a Car Dealership That Switched Its Focus to Buying Consumer Vehicles

Like many car dealers struggling with a record-low new and user inventory over the past two years, Dave White Chevrolet in Sylvania, OH knew a change in approach was necessary, Inside Radio reports.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Jim Irwin at jirwin@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...