I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google's analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4.

Foundr Owner on Burnout, Recovery, Priorities

Nathan Chan seemingly had it all. His business, Foundr, is hugely successful, combining media with entrepreneurship training. He interacts with prominent global founders. Then came burnout.

🔥 Today's Great Ecommerce Idea

Wikipedia Remains Helpful for Marketers

"Since at least 2007, all external links from Wikipedia include the nofollow attribute. It does not mean, however, that Wikipedia has no value for content marketers and search engine optimizers. At the very least, Wikipedia helps with topic discovery, link building research, and search-engine entity identification."

- Armando Roggio, Senior Contributing Editor

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Sept. 9: How to Future-Proof Your Marketing Measurement

How will performance marketers measure campaigns after privacy changes?

Sept. 16: What Businesses Should Know about Crypto

Should ecommerce companies avoid cryptocurrencies?

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Hyve Founder: Bacteria Is Helpful for Home Cleaning

Apparel Merchant Is the 'Godfather of Memewear'

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Ecommerce Shipping Benchmarks 2021

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3 Tips to Succeed in International Ecommerce

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Amazon’s Top 3 Traffic and Conversion Secrets Unveiled

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