Good morning, Marketer, do something nice for yourself today!

I was raised by a single mom and saw as she was held back in her profession by behaviors and actions that are thankfully now illegal. To quote the tagline of mom’s favorite cigarette brand: “You’ve come a long way, baby!” 

The theme for this year’s International Women’s Day is one that should resonate with the martech community, “DigitALL: Innovation and technology for gender equality.” This is why we took a deep dive into how women are faring in martech. While we have, indeed, come a long way, there is still a long way to go.

Constantine von Hoffman,
Managing Editor

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3 reasons marketers are 10 years behind with agile — and how to catch up

Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.

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Salesforce spring 2023 release: The business executive’s guide, part 1

The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.

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HubSpot debuts ChatSpot generative AI tool

ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.

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The key to maximizing ROAS in 2023

If you’re a marketer in the world of digital advertising, you likely have a strategy when it comes to optimizing ROAS. In our upcoming webinar we will explore the need for transparency and accuracy within your strategy and how to further maximize results.

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International Women’s Day 2023 and the martech community

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.

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Sports sponsorships for women athletes grew 20% in 2022

Brands and nonprofits are driving growth in sports deals by using more digital channels.

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GA4 preparation guide

Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources.

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Research finds lower investment in ads featuring women

On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.

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Discover cutting-edge martech without leaving your desk

Check out everything your free MarTech pass gets you — featuring two exclusive keynotes, 40+ sessions, live Q&A with select speakers (including Scott Brinker!), interactive meetups, instant on-demand access, and more!

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