WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

MARCH 7, 2022

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, March 7. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Some Car Dealers Good, Some Not-So-Hot at Handling Internet Leads

Don’t “blow off web customers because you got busy,” advises Pied Piper CEO Fran O’Hagan.

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Find WardsAuto at NADA March 11 – 13 at Booth #1706W and find out how you can win an Apple Watch or Amazon Gift Card!

2.

Big U.S. Auto Dealers Bet Billions Against the Death of the Dealership

U.S. auto dealers, flush with cash, are buying each other at a record pace, but they are not closing stores in the process, Reuters reports.

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3.

Asian Brands Dominate List of Most-Viewed Auto Ads

Leading the list is Toyota, with the top two spots: “Born for Bringin’ It” and “Born for the Wild.” Friends reruns drove the most impressions for both ads, with the CBS Morning News taking a close second.

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4.

Pennsylvania Attorney General Warns Car Dealers Against Deceptive Practices

Pennsylvania Attorney General Josh Shapiro, responding to consumer complaints, is warning car dealerships against engaging in unfair and deceptive practices, WGAL-TV in Lancaster, PA, reports.

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5.

Soaring U.S. Car Prices Open Door to Low-Cost Chinese Imports

You can buy a decent car in China for only about $14,000. That’s the retail price. So even with the U.S. 27.5% import tariff applied a Chinese car could be shipped to America and sold for less than $18,000. That’s 10 grand cheaper than the average used car.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Jim Irwin at jirwin@wardsauto

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...