Good morning, Marketer, and how can we get customers to see things our way? Marketing and psychology go hand-in-hand. The better you know how your customers think, the more effectively you can connect with them and get them onboard. But you have to know where they’re coming from — their decision-making processes and biases. And as marketers, it helps to be aware of your own biases as well. Today, contributor Jade Bunke shines a light on cognitive biases in marketing. Before jumping to conclusions about how effective your strategies are with customers, give this a read. Chris Wood, Editor |