Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.
| Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. Additional coverage: Dove committed to not using AI in its advertising, which makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising. Scope3 unveils GMP+ with Sharethrough as debut partners to extend "Green PMPs." Getting users to willingly sign in to a publisher website can be valuable, but has proven elusive. More in this Digiday+ Media Briefing. This week’s Digiday+ Research Briefing examines publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety. Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. Before the pandemic, juggling work and parenthood was challenging; now, it's become a full-blown crisis. Despite the chaos, parents are resilient, carving out small victories to regain a sense of agency. Dive into WorkLife's latest series to discover how they're navigating this new normal. Other things to know about The Digiday Technology Awards recognize the innovative technology shaping the media and marketing landscape. Submit your entries by tomorrow, April 12 to lock in the best rate. The advertising industry is already self-regulating through several initiatives to promote greater carbon emissions transparency. Sponsored by Cedara. An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo. | | |
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