Presenting the 2018 Digiday Changemakers: Meet 50 people who are creating the future of media and marketing.

"We don't want it [paid-for content] to be too in your face." German publisher Spiegel is driving reader revenue with an approach that falls between a paywall system and a metered model.

At a time when the traditional agency model feels irrelevant, what The Wonderful Co. has done with its in-house shop Wonderful Agency seems prescient. Here's a look inside Wonderful Agency.

To differentiate its retail experience, Club Monaco is turning to in-store pop-up beauty shops and events.

U.K. YouTube original series "Training Days" is making a case that long-form soccer content drives audiences: Since the show launched at the beginning of May, the YouTube channel it airs on has grown from 320,000 subscribers to nearly 500,000.

The new issue of Digiday magazine is available exclusively to Digiday+ members. Join the community by this Friday, June 8, to receive a print copy.

The Digiday Content Marketing Summit will provide attendees with a candid look into how Chipotle, Intel and Heineken are evolving their content marketing strategies. Register now to reserve your spot.

 

Introducing 2018's Digiday Changemakers, honoring those modernizing media and marketing

Digiday Editors

Meet 50 people who are improving publisher-platform relations, taking control of their companies' media spending, evangelizing for diversity and more.

How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue

Jessica Davies

“We don't want it [paid-for content] to be too in your face.”

Advertisement

 

An earnest (marketing) situation

Sponsored Content Imre

Customer trust may be at an all-time low, but marketers should take heed: People do still care about what you do as a brand, now more than ever. Customers' specific motivators vary by generation, but on the whole, they gravitate toward brands that demonstrate a sense of purpose beyond just the bottom line. Sponsored by Imre.

Inside Wonderful Agency, The Wonderful Co.'s in-house shop

Shareen Pathak

The Wonderful Agency has 150 people and is growing steadily, adding 20 people in the last 12 months alone, which has been its biggest growth year to date.

Club Monaco turns to in-store pop-up shops to diversify its retail experience

Ilyse Liffreing

Since December, Club Monaco has had three pop-up shops in its flagship store in New York City and plans to expand the strategy to other locations.

Working smarter: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. On June 7th 2018 at 1PM ET, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

How HSN used AI to get personal with shoppers

Sponsored Content IBM Watson Marketing

As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing.

Advertisement

 
 
Careers Title
 
June 1, 2018
VP, Social Commerce
Diply
New York, NY
 
May 29, 2018
Senior Associate, Digital Marketing
Axios
Washington D.C. or New York, NY
 
May 26, 2018
Account Manager, Social Media
SUITCASE Media
London, UK
 
 

ALL CAREERS

 
 
Events Title
 
June 5 - 7, 2018
Digiday Video Summit Europe
Amsterdam, Netherlands
 
Last chance deadline:
June 8, 2018
Digiday Marketing and Advertising Awards Europe
 
EARLY DEADLINE:
June 8, 2018
Digiday WorkLife Awards
 
 

ALL EVENTS