eMarketer is pleased to introduce Benchmarks, a new tool that provides performance metrics for digital marketing campaigns across different channels, devices and industries to eMarketer PRO customers.
| Hi John, eMarketer is pleased to introduce Benchmarks, a new tool that provides PRO customers with performance metrics for digital marketing campaigns across different channels, devices, industries and more. Oftentimes, marketers don’t have access to trustworthy, industrywide benchmarking data. This makes the job of assembling an accurate KPI recommendation extremely difficult. That’s where Benchmarks comes in. We’ve created a single dashboard where you can easily find and compare your own KPIs with reliable benchmarks on key performance metrics for channels such as email, display, search, video and commerce. Ready to take a look?
Best, David Iankelevich EVP, Sales |
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