Diesel is proud to introduce DIESEL❤VES, an ongoing program and open call-to-action for fellow brands — typically considered our competitors — to share existing materials, manufacturing, and creative resources to empower change. A more purposeful approach to the cult of brand partnerships, applying collective creativity to the perennial problem of overproduction.

The first partner in DIESEL❤VES is Lee. The partnership between Diesel and Lee represents the power of denim to unite us all. As the everyday uniform of modern life, denim is something everyone has in common despite our differences. Each pair of DIESEL❤VES LEE jeans is constructed from fabric sourced from both brands’ respective unsold stock.