Our eighth issue of Digiday magazine looks ahead to big ideas that will shape media and marketing in 2018.
"No one talks about the arbitrage, margins and lack of accuracy within audience data." In the latest installment of Confessions, a media exec discusses why data arbitrage is as much of a problem as media arbitrage.
"People hate it": Marketers have shifted to open-office plans to encourage collaboration across departments and have had mixed results.
Amazon is expanding into seemingly every industry. Subscribe to Digiday+ to learn why the e-commerce giant may not take over the world.
At the Digiday Publishing Summit Europe, 40 percent of the industry leaders surveyed said losing audience data is their biggest concern about the General Data Protection Regulation. Subscribe to Digiday+ to find out more about their concerns about and expectations for the GDPR and the ePrivacy law.
In 2017, influencer marketing evolved from one-off Instagram posts to integral parts of brand marketing campaigns. We dug deep into what it all really cost, for brands and influencers alike. Cast your vote for the best Digiday stories from 2017.
This Wednesday, join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence optimizes budget across touchpoints and helps to orchestrate complex consumer experiences that drive business results. Sponsored by Visual IQ.