Hi there,

We are excited to announce the launch of Optimizely Personalization: an all-new product within the Optimizely One suite that’s purpose-built to help marketers launch 1:1 digital experiences. And it’s available right now.

When top digital leaders told us that difficult tech, siloed data, and workflow confusion were their biggest obstacles to implementing personalization, we decided to do something about it.

Optimizely Personalization is:

• Marketer-friendly: Create hyper-targeted experiences with a flexible audience builder, beautiful visual editor, and pre-built templates for personalized experiences.
• Blazing-fast: Deliver high-performing, flicker-free experiences in real-time, with automatically updating segments based on visitor behavior.
• ROI-driven: Use Optimizely’s industry-leading stats engine to reach learnings faster, and get accurate, in-depth ROI reporting for your entire program down to each experience.

What does this mean for you? More engagement, better conversion rates, more revenue, and better brand loyalty.

- The Optimizely Team