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G-Star
Discover our EarthColors capsule, now on G-Star.com
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SUSTAINABLY DYED JEANS
A denim capsule dyed using recycled agricultural waste – resulting in jeans that combine quality, iconic fit and sustainability.
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Meet the shades defining our sustainably-dyed denim capsule.
From Dirt To Dye
Created in collaboration with color specialists Archroma®, EarthColors makes use of agricultural waste. Asfalt’s earthy green originates from recycled palmetto leaves, a byproduct of Spain’s herbal industry.
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Denim that’s as good for the earth as it is for your wardrobe.
Traceable From Earth To Product
EarthColors uses 100% traceable dyes derived from inedible plantstuff. Taking its red shade from recycled beet waste is the Dark Plum colorway of EarthColors denim.
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Representing the intersection of sustainability and quality.
Renewable Dyes, Iconic Fits
The dusky hue of Mazarine blue is also derived from recycled palmetto. In addition to renewable dyes, EarthColor denim is made of sustainable fibers and cut in some of G-Star’s most iconic fits.
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