Times are Changing, and So Must Marketers We used to live in a simpler time. Companies controlled how, what, when, and where consumers experienced and interacted with their brands. Consumers became aware of new products in magazine or newspaper ads. They consumed convincing commercials from advertisers during their favorite television programs. Everything was systematic and...

The Data-to-Insight-to-Action Problem Marketing is crossing a threshold.  Old methods like mass batch-and-blasting of communications no longer works. Targeting customers isn’t as simple as segmenting based on categories or pooled behavior schemas. And, for the first time, humans can’t manually execute the precise individualized communications needed. As a result, a gap exists between the ability...