| | The Festival of Marketing 2019 agenda is live! With over 100 speakers already confirmed, and plenty more on the way, this year’s Festival is absolutely brimming with expertise, advice and learnings.
With so much content already available we’ve picked out some Econsultancy favourites to give you a flavour of what a visit to the Festival on 10-11 October could look like: |
Playing the marketing game: Increasing agility and turning gamification into a competitive strategy
Hear how Gucci increased consumer engagement by applying the typical elements of game playing to their marketing strategy. Delve into the effectiveness of their techniques.
Speaker: Anders Lange, Head of Strategic Gamification, Gucci. |
KFC, Kodak and TSB: Moving on and improving after a setback
The panellists will share their experiences of overcoming situations that have challenged their brand. Learn how each has amended strategies and rewritten communications in response.
Chairperson: Ben Davis, Blog Editor, Econsultancy.
Speakers: - Danielle Atkins, Chief Brand and Marketing Officer, Kodak.
- Peter Markey, Chief Marketing Officer, TSB.
- Meghan Farren, Chief Marketing Officer, KFC UK & Ireland.
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Delivering the best-in-class strategy for measuring marketing effectiveness
Find out how to approach the short, medium and long-term financial impacts of marketing and which methods best contribute to overarching business and brand objectives.
Chairperson: Lynette Saunders, Senior Analyst, Econsultancy.
Speakers: - Melissa Weston, Marketing Lead UK & Ireland, Zalando.
- Alexis Harrison, Head of Marketing, Wowcher.
- Liliana Caimacan, Head of Innovations, Tata Global Beverages.
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| The Festival of Marketing will return to London’s Tobacco Dock this October. |
| If you have any questions or would like any help with your booking, please get in touch. |
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| Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 +44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 | | Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
+65 6909 9510 |
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