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| | | Nonprofits are starting to see the basics of donor relationsâgetting a tax receipt out quickly, thanking donors, and keeping them informed about the organizationâas an industry standard.
Several factors are pushing charities to invest more in donor relations. One important reason is that retaining a donor is easier, and less costly, than attracting a new one. So investing in calls, special events, and other ways to say thank you are well worth it.
Build a stronger donor-relation strategy. Learn how with The Chronicleâs collection of articles on fundraising, Insights and Advice for Successful Fundraising. |
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