If you want to know what higher-education enrollment will look like at many colleges in a decade or two, consider the 6,700 students who attend Texas A&M University at San Antonio. More than 40 percent are older than 25, 75 percent are Hispanic, and roughly 80 percent are the first in their families to attend college.
The mix of incoming students continues to be a shifting demographic trend and is just one of the topics covered in Recruiting and Retaining Students in a Challenging Market. This Chronicle report examines the immediate economic conditions, ways to produce affordable education options, and how to invest in offering robust academic and student support.