Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Investors want to profit from life after the cookie. | | |
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howdy! | | | | | An analysis of four publishers’ Q4 and full-year 2023 earnings. | | |
| | | | | User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. | | |
| Advertisement |  | | |
howdy! | | | | | To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product. | | |
| | | | | Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. | | |
howdy! | | | | | Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic access to streaming and audio advertising. | | |
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| | | | | With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. | | |
howdy! | | | | | Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research. | | |
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