Internal Tesla marketing document reveals how the company tried to position itself as a lifestyle brand that makes the world's best cars

Patrick Coffee | The electric car company wants to "empower" consumers with the "best experience ever," according to its own marketing copy.

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A USC student and TikTok star with 1.6 million followers explains the 3 main ways she earns money, and how much she makes

Amanda Perelli | Cosette Rinab, a USC junior, broke down the ways she earns money as a creator on TikTok with 1.6 million followers.

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Even lean startups benefit from a detailed business plan. Here's a step-by-step guide to writing a winning strategy that will boost your startup's chance at success.

Dominick Reuter | Startups with a detailed business plan are statistically more likely to succeed. Here's how to write one that works for your business.

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CONTEST ROUNDUP: The best startup competitions of 2020 for first-time founders to win up to $350,000 to grow their business

Dominick Reuter,Jennifer Ortakales | Business contests are a great way to test an idea, grow your network, and win cash to scale a startup. Here are some of the best, and how to apply.

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The CEO of Aurora explains why the self-driving startup bought a laser-radar company that's completely off the tech-industry grid

Matthew DeBord | Chris Urmson explains his startup's motivation for buying an obscure company based in Bozeman, Montana.

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Private investors poured $10.5 billion into clean energy in 2019. These are the top funds making bets on the industry.

Benji Jones | Investors bet the most money on clean energy last year since 2010. These are the 10 most active investors, according to BloombergNEF.

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Ray Dalio says anyone who wants to understand today's world should read a 32-year-old book about empires

Richard Feloni | Bridgewater Associates' founder, Ray Dalio, touts a 1987 book by a Yale historian as an illuminating chronicle that is still relevant.

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The No. 2 mutual-fund manager of 2019 is a green-energy and tech investor. He told us how he picks the companies with the brightest futures — and offered a peek into his portfolio.

Marley Jay | A top-rated tech and green-energy investor explains how he melds a focus on company fundamentals with an eye on the trends shaping the future.

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Here are the 30 most powerful people in Bank of America's $8 billion bond-trading division, which just had a big shakeup

Alex Morrell,Yutong Yuan | COO Tom Montag oversees one of the most formidable FICC divisions on Wall Street. Here are his top executives and lieutenants.

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