What’s going on here? Netflix’s crackdown on password sharing might have caused family fights and turned amicable breakups into full-on feuds, but the results were worth it. What does this mean? Over 100 million households were thought to be sharing accounts with loved ones away from home, so blocking them from tuning in brought in more than 9 million new subscribers, far above what analysts expected. As a result, Netflix’s revenue was 15% higher last quarter than the same time last year, and the firm’s profit rose by an expectation-beating 83%. Yet, the stock dipped after the results. The blame might partly lie on Netflix’s forecast for sales for this quarter, which landed slightly below Wall Street’s expectations. Plus, it won’t have helped that the firm said it’ll no longer report on analysts’ favorite metric, subscriber numbers. Mind you, that came after Netflix’s stock increased 76% in the last six months, the fourth-best performance in the S&P 500. Why should I care? For you personally: You’re now watching “The Economy”. Netflix looks to be set up nicely, with a continuous flow of often exclusive content and profit margins that now sit at 25%. In fact, the streaming company could likely keep its revenue growth in the double-digits for years. The main wildcard is the economy. A downturn could squeeze customers and make them cancel their subscriptions. And if inflation picks up, Netflix would struggle to raise prices without scaring off users. Plus, Netflix’s decision to stop sharing subscriber numbers will put more emphasis on advertising revenue – income that could be sliced in a downturn. The bigger picture: One streamer’s trash is another’s treasure. The streaming business is tough going: each subscriber only counts for a tiny pinch of revenue, while company costs are anything but small. So it’s no wonder that rivals like Disney are still reporting major losses, then. That’s working out for Netflix, though: more entertainment companies are selling their content to the streaming service to make quick cash. |