Hi there,

Welcome to another week!

And I hope you're buckled up: rumors have begun to recently circulate that several ad tech companies are preparing initial public offerings, per reporting from my colleague Ronan Shields.

It's not historically proven to be a fruitful move (as Shields reported here), but one worth watching—especially on the heels of The Trade Desk’s market capitalization toppling $30 billion last week.

In case you missed it, here are top stories from our desk last week:

• How Disney—and Others—Could Reimagine Bundles for the Future
• Google Ads Rolls Out Attribution Features to YouTube
• Facebook Audience Network to Go Bidding-Only for iOS in Q2 2021
• Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
• PayPal Survived the Dot-Com Bubble and Swept the Digital Financial Services Industry
• Snapchat’s First Commercial Ad Offering Moves Out of Beta
• Starz Creates Immersive Experience on Pinterest for The Spanish Princess

Stat of the Day: Tab (soon to be phased out) is 57 years old.

Need a break? Boil a pot of water with cinnamon sticks, apples and lemon... autumn smells!

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you tomorrow.

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Platforms are wary of foreign influence campaigns as the election nears.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead. 

Early-bird passes available until 10/26. Register now.

Katie Puris, the platform’s global head of business marketing, shares tips on how to be prepared if the moment strikes.

An Instagram Reels challenge featuring ‘Tu y Yo’ is part of the mix.

Voice platform adoption is growing during the pandemic.

Pew Research Center found that 64% of survey respondents believe those sites have a mostly negative effect on the country.