WardsAuto Dealer 5


	SEPTEMBER 06, 2023

1.	Courting Customers with 0% APR Financing Money reports on the pros and cons of those incentives.

2.	Modern Retail Benefits Dealers, Customers Fast, easy and convenient buying experience tops prices, reports CDK Global 2023 Friction Points Study.

3.	Using Performance Metrics to Evaluate Digital Advertising Displaying the right ads to an in-market audience that is interested in the VINs a dealer is selling will always be more effective than producing many ads promoting a wide variety of vehicles. Full article

4.	New Light-Vehicle Sales YTD Up 13.7% YOY NADA does the math.

5.	Dealers Can Boost BEV Satisfaction With Customer Training A J.D. Power study reports advanced technology frustrates buyers. Full article