Another day, another potential major disruption in the digital landscape. The DoJ is reportedly considering forcing Alphabet’s Google to break up following a judge’s monopoly ruling. There are several options among the business units that might get cut loose, ranging from the Chrome browser to the Android mobile operating system.

For more practical, short-term and middle-term considerations, how can marketers get the most out of their martech stacks? Contributor Gene De Libero continues his two-part series with seven helpful strategies.

And on the topic of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief MarTech Replacement Survey. It only takes a few minutes.

Chris Wood
Editor

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B2B marketing

U.S. considering forcing a Google breakup

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Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?

Marketing technology

7 strategies for getting the most from your martech stack

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20% of your tools drive 80% of your results, but how do you determine which tools they are?

Email marketing

How to gear up email for a strong finish to 2024

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In the coming months, your emails will be competing against political campaigns and your competitors for consumers' attention.

Ecommerce

How AI is shaping the future of ecommerce advertising  

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Use AI-powered solutions to drive personalization and boost sales and conversions.

MarTech live event

Future-proof your marketing automation

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Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.

Email marketing

Email marketers sharpen deliverability tactics at MailCon

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Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.

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Customer journey orchestration

What the composability revolution means for customer engagement

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The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing artificial intelligence (AI)

Meet my research team: Gemini, ChatGPT and Perplexity

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Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.

Free online event

Drive better business outcomes with the right strategies and solutions

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Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass!

See what’s in store.

From Search Engine Land