Another day, another potential major disruption in the digital landscape. The DoJ is reportedly considering forcing Alphabet’s Google to break up following a judge’s monopoly ruling. There are several options among the business units that might get cut loose, ranging from the Chrome browser to the Android mobile operating system.
For more practical, short-term and middle-term considerations, how can marketers get the most out of their martech stacks? Contributor Gene De Libero continues his two-part series with seven helpful strategies.
And on the topic of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief MarTech Replacement Survey. It only takes a few minutes.
Chris Wood
Editor