The consultancies are no longer coming ... they're here. What had been a semi-serious joke in the agency world became a bit more real last month when Accenture Interactive, the international consultancy's marketing division, announced plans to begin offering programmatic media buying services. The news was significant, but not unexpected. "It's a perfectly logical step...
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June 04, 2018
Advertising & Agency Daily
Your overview of the agency world
Is Accenture’s Programmatic Pivot a Primal Threat to Media Agencies?
McKinney Names New CEO, Eliminates President Position
Promoted Content by New York Interconnect
Advertisers Are Clamoring for Audience-Based Buying, So What’s the Hold-Up?
The countdown is on
Facebook and Grey New York Work to Combat White Supremacist Hate Speech in the U.K.
Martin Sorrell Promises New Venture Won’t Rival WPP, Sparking Uncertainty
Dr Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea
Dentsu’s Vizeum Wins Majority of Estée Lauder EMEA Media Account Away From OMD
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