| In the information age, interactions with BigTech companies are indispensable. With millions of users, there is an understandable rush to keep as many of them within a particular ecosystem. These companies push products and innovative solutions as much as possible for maximum engagement. Over a span of few years, BigTech has emerged as a critical factor pervading all the facets of our daily lives, generating and using large amounts of data to learn our behavior and apply the derived knowledge to guide or accurately predict the choices we make. |
