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| BBDO launches its own platform to retain business By Patrick Coffee "There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" Read more » |
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| Harmony Korine directs the brand's latest redemption story By Tim Nudd |
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| Brandshare Content From Brand Networks | | Social discovery and the end-to-end shopping experience |
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| Subaru and Google join the effort By Christine Birkner |
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| MasterCard, Pitney Bowes and Humana deploy staffers By Christopher Heine |
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| Mother NY courts baby boomers By Katie Richards If you've ever wanted to see a bunch of older men and women dancing around, proudly displaying their mom and dad bods, all set to a catchy tune about said bods, your moment has arrived. A new campaign from Mother ... Read more » |
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| Sentiment is surprisingly positive By Carrie Cummings Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions ... Read more » |
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| JWT and others are already in the publishing game By Katie Richards In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather than publishing another study ... Read more » |
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| Featured Jobs | | GlassView New York City, New York (US) | | E. & J. Gallo Winery Modesto, California (US) | | Silverlight Digital LLC New York City, New York (US) | | Silverlight Digital LLC New York City, New York (US) | | Information Today, Inc. New York City, New York | | |
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| Brandshare Content From Neustar | | |
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| Targeted advertising, 5G investment are likely outcomes By Jason Lynch After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means. Read more » |
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| He succeeds Sean Atkins at the network By Jason Lynch Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo. Read more » |
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| #Unstereotype initiative aims to level playing field By Christine Birkner Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in ... Read more » |
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