Is It Safe to Buy ETFs
from ETF Startups? Dear John, Todayâs ETF industry is dominated by the big three. Between them, BlackRock, Vanguard and State Street control 81% of all ETF assets in the U.S. And big funds â those with more than $250 million in AUM â account for 98% of all assets outstanding. But what about the other 84 issuers and 1500+ funds? There are hidden gems buried in those 1500+ funds, but can you safely buy and trade them? Can you count on them to be there for the long haul? In the first episode of Inside ETFs' new weekly webinar series, CEO Matt Hougan sits down with four of the smartest people he knows to answer these questions: - Can ETF startups survive?
- Can you actually buy their funds?
- What are the best products on the market?
Plus an in-depth discussion with a leading market maker on how to trade tricky ETFs, including fixed income, newly launched products, and much, much more. Join us Wednesday, October 11 from 2:00-2:30 p.m. ET. Click here to register. Itâs everything you need to know about ETFs, in 30 minutes or less. Best regards, Matt Hougan
CEO
Inside ETFs | 
