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Is Mobile About to Overtake Traditional TV Viewing? Consumers are flocking to smaller screens By Kevin Eck Gone are the days when the only way to watch TV was from your couch. "You can watch content when you're waiting in the doctor's office. You can watch it when you're waiting for your car to be repaired. It is not uncommon to occasionally see some people try to watch while they're in my...
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Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s Campaign also uses Google, but not like Burger King did By Tim Nudd McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about...
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Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience Blends linear and digital viewing for a curated TV experience By Sami Main Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform's upfront presentation this year expands on announcements the network made in 2016 and is based on much of what it learned in the past year. The network formerly known as ABC...
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Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers Network will focus on creating programming for a 'point-of-view' By Sami Main With Comedians In Cars Getting Coffee moving to Netflix, streaming network Crackle is determined to continue creating programming based around psychographics rather than demographics for its 18 million monthly viewers. At this morning's upfront presentation, the network rolled out the results of a study that looked at just that. The Sony-owned network did a deep...
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Fox News Drops Bill O’Reilly ‘After a Thorough and Careful Review of Allegations Against Him’ Nearly 50 advertisers fled amid a slew of scandals By A.J. Katz Fox News Channel has decided to part ways with Bill O'Reilly, the iconic cable news personality and the face of the network since 1996. Rupert Murdoch, 21st Century Fox co-chairman and Fox News executive chairman, along with co-chairmen James and Lachlan Murdoch, signed the following letter with company letterhead: MURDOCHS letter to 21st Century Fox...
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For Some Networks, Bigger Is Actually Better at the Upfronts A+E and AMC reverse course on their downsized productions By Jason Lynch Over the past couple years, several media companies have scrapped their lavish annual upfront events, opting for more intimate, and far less expensive, dinners and meetings with individual agencies. Discovery Communications, AMC Networks and A+E Networks--joined this year by Viacom (for more on that company's upfront strategy, go to page 14)--decided that when it came...
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After Resuscitating VH1, Chris McCarthy Is Ready to Breathe New Life Into MTV The network chief is betting big on live and unscripted shows By Jason Lynch When he first started working at Viacom in 2004, Chris McCarthy harbored what he considered a shameful secret: his educational background. Then a freelance director of marketing for mtvU, MTV's online network for college students, he kept quiet about the fact that he had received his MBA at the University of Pennsylvania's Wharton business school,...
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