If there’s one thing marketers agree on, it’s that personalization done right can get you conversions. However, personalization increases the marketing cost and may increase past a profitable ROI. How do you know when you’re at that point?
Benjamin Bloom has the answer. He lays out the seven steps to transform your campaign operations into a scalable production line using hot-off-the-presses data.
Also, using AI in creatives is a sore spot for consumers and creators. Jessica Foster tells why six brands — including Nintendo! — have vowed to never use it.
Constantine von Hoffman
Managing Editor
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