The past decade was a decade of digital and social disruption. Businesses, marketplaces, money, discussions, and insights—all became social and online. Social trading networks emerged as one such disruptor as they changed the way online trading is done. They provided low-cost, sophisticated technology-based alternatives to traditional wealth managers.
As social media is becoming mainstream, it is changing the way a number of investors manage their portfolios. Social investing or mirrored investing brings social networking into arguably the most private and important nooks of people’s lives: their investment portfolios.