Good morning Marketer, are you boycotting advertising on Facebook?
The Facebook ads boycott might be a PR disaster for the tech giant, but it likely won’t cause lasting damage to the company. With the Stop Hate For Profit Facebook ads boycott, big-name advertisers like Coca-Cola, Starbucks, and Unilever, have halted social advertising efforts as part of a call-to-action to hold Facebook accountable for hate speech on its platforms.
But despite the nearly 1,000 advertisers that have formally signed on to the movement and despite Facebook’s multi-million dollar loss in ad revenue because of it, it seems that boycotting Facebook ads is not having the impact one might expect. According to our survey of more than 1,000 adults, less than a third were not aware of the boycott, while around 30% had ambivalent feelings about it. The good news for Stop the Hate is that of the roughly 34% of the sample that had an opinion, a majority (19.3%) favored the boycott.
These results are arguably surprising, but we only have a limited amount of demographic data about the respondents. Younger respondents (Gen Z) were more likely to favor the boycott. The large number who appeared indifferent might disproportionately represent an audience with little or no interest in social media or news about it.
Keep scrolling to dive deeper into Facebook’s latest response to the boycott.
Taylor Peterson,
Deputy Editor
