The decision to update your brand is a difficult one. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?

Our newest eBook, Change is the only constant: How to decide when you need a rebrand, shows that while no two brands are alike, there are common signals that can help you make the decision and find a way forward. The eBook outlines ways to determine whether you need a simple refresh or a full rebrand, and identifies key areas of your visual identity that will affect the scale of your update.