Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? Additional coverage: - The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
- Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer.
- As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels.
- Our most-read story this week: Coca-Cola believes in music in ads so much it is growing its own studio to record original songs.
- ICYMI: The open programmatic market is in a tough spot.
Other things to know about - Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save.
- Standard reporting frameworks don’t tend to include how or why advertisers hit their KPIs, leaving teams unequipped to benchmark success. High-quality segmentation insights, however, are helping brands understand the meaning of their data. Sponsored by AdDaptive.
- As hundreds of CTV streaming apps become available, viewer churn on SVOD and AVOD channels is reaching critically high levels. Sponsored by Wurl.
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| | | | | Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? | | |
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howdy! | | | | | The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement. | | |
| | | | | Automation allows teams to optimize more efficiently and at higher volumes and better personalize and analyze their campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer. | | |
| | | | | Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can create a premium ad experience to match it. | | |
howdy! | | | | | As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels. | | |
| Advertisement |  | | |
| | | | | As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences. | | |
howdy! | | | | | In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released reports on podcast advertising and how brands are preparing for the death of the third-party cookie. | | |
howdy! | | | | | Publishers want to keep subscribers locked in as long as possible but early intervention is key. | | |
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