Good morning, Marketer, and where do things stand now with all the changes that AI promises to bring?

Today, contributor Tim Parkin provides a neat cross section of tried-and-true marketing practices and where AI can improve them. He also reminds us that we’ve all been here before. Change in marketing is a constant.

The good news is that marketing continues to be, on the whole, a satisfying profession with ample opportunities for promotions and increased compensation. That’s one of the big takeaways from the 2023 MarTech Salary and Career Survey. We delve further into the survey here.

Chris Wood,
Editor

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