The phrase "how the sausage gets made" isn't usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee's shirt announcing, "You Can't Spell SaUSAge Without USA." Summer is obviously a peak season for bratwurst brands like Johnsonville, and this year the marketing team is doubling down...
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May 14, 2018
Brand Marketing Daily
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