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Best Practices in Sales & Marketing
Is your broker responsible for your safety? Although real estate brokers are not legally required to offer safety training and resources to their agents, the level of professionalism and productivity at the brokerage may suffer without policies and procedures around personal protection. Two brokers discuss what kinds of safety resources agents need—especially when they're not coming into the office regularly. Listen to "Drive With NAR." Full Story: REALTOR® Magazine/Drive With NAR (8/21)
'Bad' ads become digital industry nuisance The growth of artificial intelligence has made it easier to create malicious, spoofed or scam ads, while large-inventory platforms and fewer ad sales professionals increase the difficulty of screening out these bad ads as well as those that load extremely slowly or reach the wrong audiences. "We're in this place of playing Whac-a-Mole until we as an industry tighten up overall security, and really figure out a way to sort of punish these bad actors," says Forrester Senior Analyst Mo Allibhai. Full Story: Marketing Dive (3/8)
Real Estate Trends
10 cool finds in America's most advanced home Nestled within a desert landscape, the 2024 New American Home—a newly constructed property with the latest homebuilding advancements, which was unveiled at the International Builders' Show in February—shows off ultra-energy efficiency, the latest smart technology and blended indoor-outdoor spaces. Check it out. Full Story: REALTOR® Magazine (3/11)
Vintage furnishings, bold patterns trending this spring The use of vintage pieces, colorful tablecloths and layered textures are trending for spring. "I'm excited to see the resurgence of checkerboards and stripe patterns," says Naïka Andre of NJA Interiors. Full Story: Martha Stewart (3/10)
Conservative pricing leads to quick sale for townhouse Agent Michael Steinman strategically listed this Ontario three-bedroom townhouse early in February, anticipating that buyers outbid on a nearby larger property would be interested. His approach was validated as his clients saw 64 visitors soon after, following their neighbor's property fetching $1.02 million from a bidding war. Steinman attracted nine offers for his sellers, with the property selling in six days over the asking price. Full Story: The Globe and Mail (Toronto) (tiered subscription model) (3/10)
Business Wellness
Mindset reset: Taking care of yourself as an entrepreneur Being a business owner is not easy on the mind. There are unique challenges that entrepreneurs face, like lack of a steady paycheck and wearing all hats. It can take its toll, and in order to thrive for the long-term, real estate practitioners must keep their mental health top of mind. Full Story: REALTOR® Magazine/The Lounge (2/21)
Fair & Equitable Housing
Cities, states face deadline to allocate housing dollars Colby Sledge of the Grounded Solutions Network draws attention to the year-end obligation deadline for local governments to allocate American Rescue Plan Act funds for affordable housing development. "Looking to the future, local housing and planning departments can and should make the argument now for protecting their affordable-housing spending so the funds don't get plundered in the upcoming budgetary cycle," Sledge writes. Full Story: Planetizen (3/10),Governing (3/8)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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