 | October 26-27, 2022 | Detroit Marriott, Renaissance Center, MI, USA | | | | | Hi Colleague,
Electric vehicles are reshaping the automotive ecosystem. EV consumers are expecting a more connected, autonomous, and personalized experience; coupled with geopolitical and sustainability factors influencing the supply chain, the industry needs to evolve to predict, and prepare for, demand. This year, AutoTech: Electrification, formerly FOCUS: Electrification, is delving into Automotive's EV future, from vehicle design and manufacturing through to infrastructure developments, battery & hydrogen advancements, business models and more.
Business Models are adapting to prepare for the EV future. Are consumers ready to adopt EVs? Can production keep up with demand? How are dealers leveraging subscription models? Are Automakers becoming lifestyle brands? This and much more being discussed with the experts at this year's AutoTech: Electrification. | | |
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Subscription Models & the Future of EV CX - How can the introduction of subscription models help to relieve consumer concerns over the maintenance and insurance implications of new technologies?
- Are subscription models a steppingstone to ‘full’ EV ownership, or should they be perceived as the future of automotive retailing?
John Possumato, Industry Journalist / Founder & CEO, DriveItAway Inc. |
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| | Panel Discussion: Evolving Dealership Models for Electric Vehicles - How can dealers pivot their business models and adopt their approach to appeal to the growing EV market?
- As more automakers adopt an in-house B2C market approach, is this trend likely to continue or will automakers eventually return to their previous sole focus on manufacturing?
- Are online dealerships the future for maintaining EV sales? What effect could this have on maintaining demand agility within the supply and sales process?
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 | John Possumato, Industry Journalist / Founder & CEO, DriveItAway Inc. |
 | Elena Ciccotelli, Automotive Partnerships Director, Lyft |
 | Toby Russell, Co-Founder, Shift |
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 | Marketing the eMobility Lifestyle Revolution
To what extent can OEMs become lifestyle brands, and how can this provide a unique experience to both personal vehicles and commercial fleets How are OEMs varying their EV designs between personal and commercial vehicles? |
| | What’s Up Next for the USA?
Will proposed policies go far enough in strengthening the position of electrification? Are automakers on track to hit the production levels required for anticipated EV adoption and production dates? What more can be done to enhance the rates of consumer adoption? | | |
| | Subscriptions at the Dealership
How are dealers using subscription models, and other forms of new mobility, to introduce new EV sales within their own organization? |
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EV FUTURE OF AUTOMOTIVE RETAIL...WHAT OUR EXPERTS SAY | John Possumato: “… The entrance and growth of EV sales in all sectors will dramatically change the ways car dealers operate with consumers, their OEMs, etc., and this will undoubtedly present challenges and opportunities. I hope that the ideas and information presented at AutoTech: Electrification in our participation stimulates new areas of knowledge that help to highlight and prepare for the changes afoot, and to create opportunities for the future.”
Elena Ciccotelli: “… According to Lyft’s 2021 Economic Impact Report Rider Survey, non-EV owners who have taken a ride in an EV with Lyft say they are 38% more likely to consider purchasing an EV (vs riders who had not taken a ride in an EV), imagine if these EV rides are coordinated with a dealer service drive application – this could lead retail customers right into the showroom.” |
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