If you could stake your career on learning one skill, what would it be? In our recent survey, Skills of the Modern Marketer, content marketing ranks in the top 3 skills required for a successful marketing career. But we know that delivering relevant, high quality content is harder than it looks. Whether you're in need of some fresh inspiration or want to better understand how you can improve your content activity, these upcoming training courses are designed to help you look at things from a new angle. |
London, APRIL 5 | 4 places remaining - BOOK YOUR PLACE NOW |
Understand how to engage with your users through a wide range of digital channels and content types and develop a workflow to ensure your content is on time, to budget and meets your requirements. |
London, april 5 | 2 places remaining - BOOK YOUR PLACE NOW |
Address tone of voice, concision, structure and writing for different page types on this practical course. |
London, april 9 | 6 places remaining - BOOK YOUR PLACE NOW |
B2B content shouldn’t be deathly dull. Learn how to write engaging B2B copy that stands out online, builds brand loyalty and generates leads. |
London, april 30-May 2 | 6 places remaining - BOOK YOUR PLACE NOW |
Our 4-P approach will guide you through the process of creating a great content marketing programme. You’ll also learn how to develop a ‘Content Recipe’ that will help you to generate content ideas, built on powerful audience insights and the priorities of your organisation. |