Fundamentally, digital transformation starts with a belief — a belief that there's a better way for a product or service to be delivered and for feedback to be collected. This requires a culture shift across your organization. Otherwise, your efforts won't work. Simply put, digital transformation transcends platforms, partners and trends and requires a fundamental change in your corporate culture.

Register now to hear from Scott Monty, who led social and digital transformation at Ford Motor Company. He will share the elements of a successful digital transformation plan.