If you are not evolving, you are dying.
Dear CEO / VP of Sales / Sales Manager...
Your salespeople do what you do.
You are either evolving or dying; one or the other.
Be the competitor from hell by continuously-improving sales hiring, sales training, sales process, sales culture and sales coaching.
Whether you are the CEO, VP of Sales, or a Sales Manager, you have the power to dramatically influence your sales team. In fact, your sales team mirrors your mindset.