In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have 10 minutes to focus on their own unique perspective from each side of the transaction: Buy, Sell and Tech. We will dive into the good, the complex, and the realities of the market. Following the three 10-minute sessions, we will bring all our panelists together for a spirited discussion that focuses on collaboration and exploring a digital future for a linear marketplace. Topics to be addressed include: Moving linear to programmatic and how this impacts workflow across the Buy, Sell and Tech sides of the business; changing investment strategy and how the ability to buy converged television via programmatic channels impacts reach and frequency; advancements in television operations and how they impact measurement and currency models; the future of linear inventory and the unit vs. the impression. Participants include:
Evan Adlman, EVP of Commercial Sales and Revenue Operations, AMC
Julian Zilberbrand, Former EVP of Advanced Television, Paramount (Moderator)
Larry Allen, GM of Data and Addressable Enablement, Comcast/Chairman, Go Addressable
ITVT is pleased to announce the SCHEDULE OF SESSIONS for the TV of Tomorrow Show, San Francisco2024 (March 27th-28th at the General’s Residence in Fort Mason). Graphics of people's faces will be available soon.
Tickets to TVOT SF 2024 (priced at $1,475) are still available for purchase here.
Speakers at TVOT SF 2024 are available here. More to upload!
We will be announcing more details about a number of TVOT SF 2024 panels, firesides and presentations in upcoming issues of the ITVT newsletter.
The official Twitter hashtag of the show is #TVOTSF, and the official Twitter account is @TVOTshow.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
InteractiveTV Today - TMRW Corp. - TV of Tomorrow Show 1147 Naples Street San Francisco, California 94112 USA
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