ITVT is pleased to announce the following TVOT SF 2024 session (March 27th and 28th in San Francisco; register here; view the full agenda here):
Thursday, March 28th
12:10-12:45PM Ballroom Focus On Disney: A Spotlight On Streaming and Self-Serve
On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation to advertisers of all sizes. With the acceleration of streaming, advertisers are looking to unify their view of audiences across linear, digital and connected TV—and Disney’s decade-long investment in its advertising technology stack is aiming to drive new access and innovation for buyers.
In this session, executives from Disney Advertising will provide an inside look into how the company is embracing technology-enablement across its advertising portfolio, building access to premium inventory at the intersection of entertainment and sports through self-service capabilities and solutions like the company’s Campaign Manager. Participants include:
Michelle Marchewka, VP of Addressable Solutions and Enablement, Disney Advertising
Sylvester J. Phifer, VP, Self-Service Platform/Disney Campaign Manager, Disney Advertising
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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