ITVT is pleased to announce the following Hot Topic Session, which Centriply will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco; register here; view the full agenda here).
When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot succeed? Where are the people who are most likely to respond to our message? What do these people need to feel, to support us? Centriply likes to answer with: Audience (Who) + Location (Where) + Message (What) = delivering media advantage for political campaigns that understand the value of local linear TV aligned with CTV and other channels.
2024 is going to be a blockbuster, with an anticipated $10-15 billion spend on TV ads. TV ad campaigns matching specific audience segments to the correct hyper-local location will be more intense than ever. And understanding how TV campaigns work effectively alongside digital channels in a media plan will become even more valuable.
This session will explore the evolution of the importance of audience matching—in the right location and with appropriate content placement—for political campaigns. Hear why knowing the “rules and regulations” of political buying on TV, plus using great adtech, delivers massive advantages when time is of the essence, and how data-driven, audience-first, local linear TV complements CTV/digital buys. It’s not one or the other, it’s both. This buy-side perspective will help media owners understand the changing—yet familiar—face of political ad planning/buying on TV. While “all politics are local” still resonates, it’s the scale of local linear/broadcast TV that can support campaigns, so people can take a campaign message to their voting booth. You’ll have questions—they’ll have answers. Panelists include:
Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)
ClaytonBanks, CEO, Silicon Harlem
KeithReidy, Senior Media Buyer, Centriply
ScottStansfield, CEO, Centriply
ShalondaHunter–Harris, Senior Director of Digital, Social and Creative, The Leadership Conference
ZulemaBaez, VP of Strategic Accounts and Political, Adsmovil
About Centriply: Centriply is an independent media agency on a 25-year mission to give communication organizations, federal/local coalitions, brands, and agencies the technology that taps into the scale of linear TV with the abilities that digital marketers expect. For more information, visit www.centriply.com
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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